The Death of Full-Service Agencies: Why Integrated Marketing Just Became Essential Again
Iron Dove
August 11, 2025
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For decades, full-service agencies dominated the marketing landscape as the undisputed kings of advertising. They were the one-stop shops, offering creative, media, PR, digital, and everything in between. Then came the big shift. Digital marketing exploded, platforms multiplied, and specialization became the new gold standard. Suddenly, being “full-service” was no longer impressive, it was a
