Design

You deserve more than an agency

Let us build your in-house content team, without sacrificing rapid growth.

Most content agencies keep you dependent on them forever. We do the opposite — starting by filling your biggest gaps so you can hire internally more cost-effectively in the short term, while still getting a complete, high-performance content engine. As we refine your strategy, you can either keep us as your primary content provider or add internal team members while we retain strategic oversight. Our goal is to make ourselves redundant eventually, without settling for less today.

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Our Five-Step Process

1

Assess & Align

We deep dive into your brand, audience, existing content, and gaps. This is where we understand your business goals, identify opportunities, and set the foundation for everything that follows.

2

Design the System

We architect a scalable, channel-spanning content engine that starts small but can grow without chaos or rework.

3

Launch & Train

We execute your first wave of content while training your internal team on processes, tools, and creative standards.

4

Scale with Control

Together we expand reach, volume, and channels — while keeping every asset aligned to your positioning and strategy.

5

Handover & Support

We transition you to full in-house control, with the option for ongoing consulting or overflow content creation when you need it.

A special solution for companies that are pre-product-market-fit:

Phase 1: Pre-Positioning Discovery (Months 1–2)

Purpose: Capture authentic brand narrative, customer language, and market positioning.

Through customer interviews, founder interviews, and competitive research, we uncover what makes your company truly different — in the words your customers already use. This phase produces your positioning foundation and an initial content library to start publishing immediately.

Outputs:

  • Positioning foundation
  • Brand voice guidelines
  • Initial content themes
  • Customer stories and proof points
Content strategy planning session

Phase 2: Post-Positioning Discovery (Month 3+)

Purpose: Scale content creation using established positioning as the connective "essence" across every channel.

With positioning locked in, we multiply content production across company pages, personal brands, and sales enablement channels — all tied back to your core strategy.

Outputs:

  • High-volume, platform-specific content
  • Logical + emotional positioning integration
  • Multi-channel distribution system
  • Ongoing performance optimization
Content distribution across channels

Our process isn't just about "making content." It's about building a lasting advantage for your business. Here's why companies choose Iron Dove over typical agencies.

Build-to-Own Model

Every step is designed to transfer skills, systems, and control to your team.

Human-First, AI-Assisted

We use AI for efficiency, but your people and your voice are always the core.

Context-Obsessed

We tailor every message to platform, audience, and moment.

Identity-Led

We start from authentic company or customer expertise to shape every narrative.

Seamless Integration

We plug into existing marketing or sales teams to boost their output without disrupting their workflow.

Results You Can Build On

Our process creates lasting capability — so you can run your content engine without constant external help.

Clarity

A documented, easy-to-follow content system that works across all channels.

Volume

Publish at a scale competitors can't match without losing quality.

Relevance

Content that lands with the right people at the right time.

Ownership

Full control over your content strategy, with us as backup when you need it.

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